Demo data in a JSON file

One of the less glamorous but genuinely important parts of building Jelly has been figuring out how to show people what it does.

Jelly is a shared email tool for teams. That sounds simple enough, but when someone visits the site and thinks “would this work for my team?”, they need to see something that looks like their kind of work. A veterinary clinic has different needs to a creative agency. A neighbourhood events committee doesn’t look like a motorhome dealership. If every demo looks like “My Test Team” with lorem ipsum emails, you’re asking people to do all the imaginative work themselves.

So I built a system to generate realistic demo teams, and I use it every single day.